The rope is never just a rope. It is a line in space that becomes a line in the mind.

The figure of $1 trillion has been around my thinking for a long time. I remember discussing it with Reuters and watching the conversation around that scale of investment grow. What interested me then, and still does, wasn't how large the number sounded. It was what it could actually do.

Too often design begins with the budget, the brief, the artist or the commercial objective before anyone has walked in the shoes of the people the experience exists for.

Every screen, platform, venue, brand and algorithm is competing for the same finite human resource.

I have created fantastical virtual worlds for clients, taking them into spaces that did not yet exist and allowing them to experience something we were proposing to make real. I still find the technology extraordinary. There is something wonderful about standing inside an idea that has only recently existed in someone's imagination, watching people move through it and begin to understand what it might become.

Around 2008 or 2009, the company I was running was contracted to provide AV and production services for a large pet show at the NEC in Birmingham.

Executive Summary The live events industry—spanning concerts, festivals, conferences, trade shows, sporting events, and community gatherings—has a massive and multifaceted environmental footprint. This report consolidates data across carbon emissions, fuel usage, waste generation, water consumption, infrastructure development, land use, hotel construction, food and beverage operations, merchandise production, production materials, electronic equipment manufacturing, live broa

Introduction:

Introduction:

Introduction:

For over 30 years I have worked in environments designed to change how people feel: concerts, festivals, conferences, exhibitions, launches, cultural gatherings and corporate events.

We often talk about attending an event, visiting a destination or choosing a brand as though it is a single decision. It rarely is. More often it is the final step in a sequence of decisions, each one reducing uncertainty until making the next decision feels natural. The ticket is genuine. The destination feels safe. The investment of time and money is worthwhile. The conference programme justifies leaving the office. The exhibition will generate meaningful business. The invi

Curiosity and the Restoration Economy

Over three decades I have watched audiences change.

Recently I found myself discussing the future of museums with cultural strategist and author Dr. Paco Barragán following his article on the white cube and the role it has played in shaping contemporary cultural institutions.